That’s one of those products worth the review! I was really skeptical when I decided to select one of these seats with a cooling system for my car. Despite the fact that I haven’t used other and can’t compare I definitely can say that I’m very happy with this one!The finish is of a high quality, the seeing is very well made and this is very important considering not only the weight (I’m 168lbs) but also the rubbing with rough fabric such as jeans. I’ve been constantly using for two weeks and it still looks fresh and new. Hopefully it stays like that!As for comfort it is comfy. One of the reasons I was unsure was about this topic, I’ve read some reviews on it but for my personal use it’s like the fans aren’t even there. I can feel them but they do not bother at all. I spend a great deal of time in the car, probably like most of us going up and down on it and feel even more comfortable during summer time which brings me to another topic, the most important one!Does it really cool? It does! Don’t expect it to be an extra air conditioning, it is not. However, once you sear and turn it on you can immediately feel the air cooling your back. It’s such a nice feel I can’t think of my car seat without it. Even without the car AC on you can still feel the difference with it providing a well needed cool air on your back. Not only that but the material itself will help out with that!Finally, the massaging is a great idea. It only works as on or off, there are no different levels or modes, however it works great and I can feel relaxed at times. It’s automatic now that I turn the fans on and most of the time the massaging as well.It does have some noise which is most perceptible when the car is stopped, once you’re rolling you can barely hear it (you still can and you’ll see how silent the car get once it’s off) but it doesn’t bother me. You can still listen to music or talk on the phone normally.All in all it’s a great addition and definitely one of the best purchases on Amazon for me. I usually don’t write reviews specially here that we don’t get any discount or coins or whatever like in other platforms but I’m so excited with the decision of purchasing this one that if you’re unsure like I was I definitely recommend this one!